Default Office is an industrial design practice based in West London. I led the design of their brand-aligned website, translating a minimal and industrial visual identity into a structured, scalable digital experience.

The goal was to create a clear, commercially focused online presence that communicated their positioning and portfolio without relying on visual noise. I defined the information architecture, interaction patterns, and visual system, ensuring the site could evolve alongside the studio’s growth.

The website now serves as the primary touchpoint for clients and collaborators, reinforcing brand clarity while supporting lead generation.